Last Updated at
- 07:14 pm, March 02, 2012
We are talking about Nissan’s short film ‘New Star of India’. Nissan announced their plans last October and asked aspiring contestants to upload a 45-second video clip of themselves dancing in signature bollywood moves. Twenty lucky winners were then selected to feature alongside their brand ambassador Ranbir Kapoor in a four minute short film, which looks like a climax scene of a typical desi film. The movie involves 100 Micras which has also made the movie eligible for Limca Book of World Records and has been shot at Ramoji Film City in Hyderabad. The film was released yesterday on the social networking website –Facebook and may just get a sequel soon – the last bit was just a guess, but yeah this might just become the new formula!
We were a little curious to know more about the campaign, so shot a few questions to Nissan and this is what they had to say.
1. Since it is a brand promo activity, why was only the Micra chosen for the stunts - why not the entire line-up?
A: We Chose Micra because it exemplifies the youth, vigor and energy. The Micra has mass appeal among the young and mobile population of India and was the ideal choice for the Nissan New Star of India Campaign. The fact that this campaign has to be run on an online platform like Facebook made its connect very well with the youth and mobile population in India.
Youth Icon Ranbir Kapoor being the brand ambassador of Micra suited well for the campaign. It was a fantastic line up of Ranbir, Micra and Facebook.
First Published on 07:14 pm, March 02, 2012