91st Mahindra Great Escape concludes in Lonavla
Last Updated at
- 05:04 pm, July 09, 2012
More than 130 Mahindra vehicles demonstrated its rugged DNA at the ardous off-roading track in Lonavla.
The 91st edition of the Mahindra Great Escape, one of India's most popular off-roading adventures, concluded successfully in Lonavla this Saturday with more than 130 2WD and 4WD vehicles from the Mahindra's stable maneuvering the challenging off-loading track.
The Great Escape event at Lonavala, which was the second Great escape event held this season following Kottayam Great Escape, saw participation from people based in Mumbai, Pune, Nasik and neighboring states in their respective Mahindra vehicles such as the Mahindra Bolero, Scorpio and the extreme off-roader, the Mahindra Thar 4X4.
The rally that was flagged off at 10:30AM from 19 Degrees North, Lonavla took the off-loading junkies through an ardous terrain that had them test their off-roading skills through rocky and rain soaked terrain, slush, canals and streams.
Also this year, Mahindra Great Escape that nestles under the Mahindra Adventure brand has initiated a concept of an all-India off-road championship. Held for the first time in the country, the 'Off-Roading trophy' will see participation of winners from five more Great Escapes scheduled in this calendar year. The winners from the Kottayam Great Escape and the Lonavla Great Escape will compete with the winners for the trophy at the semi-final and finals in identical Thar vehicles.
This edition of Mahindra Great Escape was conducted in association with MAXXIS tyros, who are the title partner for all the Great Escapes and the 'Off-Roading Trophy' this year.
Speaking on the occasion, Mr Vivek Nayer, senior vice president, marketing and automotive sector, Mahindra & Mahindra Ltd. said, “We are delighted to host this edition of the Mahindra Great Escape at Lonavla. This has been a very popular destination among off-roading enthusiasts for its terrain, especially during the monsoons, since it gives our customers an idea of the tough and enduring nature of Mahindra vehicles.
Mr Nayer further added, “Over the years, Great Escape has developed the reputation as one of India’s most thrilling off-road events and this one was no different as it tested the limits of both man and machine to the extreme. This Great Escape also marks the first season of the Off-Roading Trophy 2012, Mahindra’s all-India off-road championship. The adrenaline rush was palpable amongst the enthusiasts with real time tweets and updates on various social networking sites, adding further excitement to the rally. We are geared up and ready about the upcoming fun-filled Great Escapes this year.”
Mr. Jia-Ciao Liou, regional manager for MAXXIS Tyres India said, "It has been a great privilege and honor to be working with such a dynamic company as Mahindra. We are very excited with this collaboration to bring the Great Escape and Off-Road Trophy across India. Through the event, you will experience the thrill that only Mahindra vehicles and MAXXIS tyres can bring. Let's enjoy the beauty of India!”
The Mahindra Great Escape route was chalked out by the Mahindra Adventure team, while the ‘With You Hamesha’ service team ensured that participants could enjoy the rally unhindered.
First Published on 05:04 pm, July 09, 2012
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