Audi Q3 registers more than 400 bookings in 5 days

Audi launched their much awaited smallest crossover, the Q3, in India on June 6. At Rs 26.21 lakh (ex-show Maharashtra), this is the cheapest Audi vehicle in India at the moment and competes with the BMW X1, though costs a bit more than the later. The Q3 is equipped with their renowned all-wheel-drive system, along with the reliable 2.0-litre VW diesel mill churning out 177PS and 380Nm.

Audi also heavily advertised the vehicle with the launch with print ads, events and also a nice commercial with catchy jingle. We are hence not surprised that the company managed to sell over 400 units of the vehicle in less than a week, especially since they had confirmed at launch that only 500 units will be made available in the first phase. The Q3 is brought to India in CKD (Complete Knocked Down) kits and is assembled at the Audi’s Aurangabad plant.

The Audi Q3 and recently launched A4 facelift sedan should help Audi become the largest selling luxury car brand in the country. In the first quarter of 2012, Audi was second ahead of Mercedes, and sold just 100 units less than BMW. By end of June we will know, if these launches have helped Audi move ahead of BMW. 

This also means that very few units of the Audi Q3 are now available and the booking for this compact crossover will soon close. Of course, Audi will import more vehicles, but when the second phase will open is yet to be known. We also hope that Audi gets more cars from the phase two onwards.