Audi Sportscar Experience launched in India

German luxury carmaker, Audi has today launched its unique driving experience program, the Audi Sportscar Experience (ASE) at the Buddh International Circuit, Greater Noida. The prime objective of the ASE program is to give Audi sportscar enthusiasts an opportunity to understand, receive intensive training and drive the exceptionally engineered 525PS, 5.2-litre V10 engined Audi R8 on India's award wining Formula One race track.

The Audi Sportscar Experience is a two phase program - Audi racetrack experience and Audi racetrack experience advanced. The racetrack experience focuses on sharpening a driver’s skills such as handling, steering, braking and sector training on a race-track, under the guidance of an instructor. On the other hand, the racetrack experience advanced focuses more on understanding the racing line, over and under steering and regularity tests to master the entire race circuit.

Only those who successfully complete the racetrack experience program and are deemed eligible by Audi training instructors will be allowed to move up the ladder and secure a seat in the second level of the program.

"The Audi sportscar experience has been developed in line with the Audi brand’s 3 core value pillars – sportiness, progressiveness and sophistication. Whether it is the cars, the format or the conduct, everything about the program reflects what our brand stands for. These qualities and an exciting format together create a very unique and ideal opportunity for all car enthusiasts out there who have always wanted to dynamically explore sports cars, but have never had a chance to do so.”, said Mr Michael Perschke, head of Audi India.

The ASE calendar for 2012 is given below. 

Launch- 5-7 July 2012 (Audi racetrack experience)

July/August/September- TBD (Audi racetrack experience)

October/November/December- TBD (Audi racetrack experience advanced)

The packages available are:

Only Experience (Price - Rs 98,000)

Experience + local shuttle (Price - Rs 1,10,000)

Experience + local shuttle +hotel stay (Price - Rs 1,25,000)

(The packages are exclusive of all applicable taxes.)