Fiat looks to expand its presence in India

After parting ways with Tata on the dealership and sales front, Italian carmaker Fiat now aims to increase its foothold in India with a network of dedicated ‘Fiat-only’ dealerships. The entire sales management and distribution process will now be handed over to another Fiat-owned company as the brand has put an end to the six-year distribution agreement with Tata Motors.

Fiat India has now intiated the process of setting up dealers and opened its first independent dealership in Hyderabad - Tejaswi Motors at Punnaiah Plaza. Present at the inaugural ceremony, Fiat India’s head-commercial, Enrico Atanasio said that the initial plan was to setup 20 dedicated dealers during the current year though they are now planning to speed up the process even further. 

Fiat considers India as an important market and intends to launch all-new models from its global line up. This new outlet will retail Fiat’s current models - the Linea and the Punto. As for the future operation, the company is also considering to introduce its global line up of brands including the Alfa Romeo, Jeep and Chrysler.