Fiat offers discount on petrol for its customers in Italy

It is clearly an era of diesel-powered cars. Thanks to the steep and steady increase of petrol cost around the globe due to which, the sales of petrol cars have take a massive downfall. While automakers are striving hard to compel people into buying their respective petrol powered cars, mostly by offering huge discounts, Fiat has revealed an insane marketing strategy to set its company sales chart on fire. 

Instead of offering discount on petrol-powered cars, the Italian carmaker is offering discount on petrol. People in Italy, who purchase a new car branded by Fiat, Lancia, Jeep and Alfa Romeo will be able to buy petrol for one euro per litre, instead of 1.83 euros for the next three years and in a kilometer limit format, which will be announced later on. 

“The offer will be based on a calculation of the motorist’s potential mileage, with effects that can last for up to three years,” a company spokesperson said. 

The discount on petrol offer will be available only with participating fuel stations in Italy who have accepted to work with Fiat Group in this new sales strategy and will be active until the end of 2015. 

Currently, Italy is the country with the highest petrol price in Europe at 1.83 euros for one litre and at the same time 2012 is the 5th consecutive year of auto industry decline in Italy. The country has dived from 2.49 million cars sold in 2007 to about 1.46 million cars sold in 2012. And Fiat, Italy's biggest carmaker, has sustained even bigger losses. 

We hope that Fiat's "Buy our cars and get discounted fuel" strategy refreshes the company's sales chart in the coming months.