First Mercedes Benz showroom launched in Lucknow

Mercedes Benz this Friday inaugurated its first company showroom in the city of Lucknow. With the new showroom in the state of Uttar Pradesh, the luxury car maker now has presence in 31 cities across the country and also plans to open 5 new dealerships in the coming few months.

Director of sales and marketing, Mercedes Benz India, Mr Debashis Mitra said "Growth is now from tier-II cities. So called smaller towns have seen rapid growth over the last few decades and their consumption pattern is also changing now with prosperity being sustained over a longer period of time". 

He also said that they saw a huge aspirational demand for luxury cars in the Lucknow region when they toured the area as part of the "Pure Fascination" campaign in 2010 and also gauged that the buying power for luxury cars was present in Lucknow.

"We already derive substantial sales volume from Lucknow and adjoining cities and thought that taking a dealership to Lucknow would help us expand our network and reach out to customers much nearer to their homes" said Mitra. Besides Lucknow the dealership, Smart Hoops, and its state of the art service centre would cater to Kanpur, Varanasi, Gorakhpur, Mirzapur, Agra etc." Mr Mitra further added.