Ford Figo celebrates its second birthday this month
Last Updated at
- 03:36 pm, March 13, 2012
The carmaker releases ‘Cars’ inspired birthday invitations and promises return gifts.
The Ford Figo has completed two years this month and boy has this car been a successful for Ford India! Ford boasts that over 1.5-lakh Figos are sold in India alone and many more are being exported to over 34 markets. On the occasion of the Figo’s second anniversary then, Ford is inviting all its current and prospective owners to the Ford showrooms through various animated videos that take inspiration from Disney’s ‘Cars’ franchise. The Indian film-industry inspired characters are also promising return gifts if you are a part of the Figo’s birthday celebrations.
Leading the celebrations, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, said, “Despite a dip in the auto industry last year, the Figo has continued to witness growth not only in the domestic market, where it now has 150,000 proud and happy owners, but also in export markets. As we celebrate this wonderful journey with this innovative new campaign, we would like to thank all our customers, both in India and abroad, for the confidence they have shown in the Figo as a product and the loyalty they have shown towards the Ford brand.”
We expect Ford India to employ many more avenues for celebrating the Figo’s two-year long success story and come up with exciting offers and activities this month. Till then, check out their video invitations:
First Published on 03:36 pm, March 13, 2012
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