Gul Panag launches 'Audi Q Life' at Women's Power Drive in New Delhi

Audi India last week organized a new initiative called Women's Power Drive to give women an opportunity to experience Audi's Q range in New Delhi as part of their rollout of 'Audi Q-Drive' in the capital. The Audi Q-Drive is a one of its kind program that gives participants a chance to experience and test drive the sporty SUV range in the German automaker's portfolio for India, viz. the Q7, the Q5 and the Q3.

Actress Gul Panag co-hosted the Women's Power Drive and took women through the finer aspects of 'Audi Q Life' while explaining the features of Audi Q3, Audi Q5 and Audi Q7.

"I am very devoted to the cause of promoting driving for women. I am certain that Audi's special focus on catering to this segment will inspire many more women to take to the wheels", said actor Gul Panag.

Mr Michael Perschke, head of Audi India said, "The notion that SUVs are being chosen by men only, is passe. Undeniably, these sporty vehicles have fast gained a preference among today's women. A good number of our luxury SUVs are being driven by women in India. Audi has always been at the forefront of bringing out new technologies and offering its customers a luxurious and sporty driving experience. Customer delight is one of the pillars on which we plan to build our future and events like these are designed to give our customers a truly once in a lifetime experience", said Michael Perschke, Head, Audi India. 

"This festive season we have initiated an exciting campaign, 'Gift the Q Life' to enroll more and more people into the 'Q Life' not only by buying our sporty range of Q SUVs - Audi Q7, Audi Q5 and Audi Q3 but also gifting a slice of the 'Q Life' to their near and dear ones," added Mr. Perschke.

Audi India has put together a team of India's most prominent motorsports experts at the helm of the event. The second leg of the Women's Power Drive is in Mumbai on October 26. 

Earlier this year, Audi India has organized a unique drive experience called 'Audi R-Drive' for its customers across eight cities in Indian. The 'Audi R-Drive' was in initiative, which gave participants a chance to experience the award winning Audi R8 V10 Spyder and the Audi RS5.