Iron Man drives the all-electric Audi R8 e-tron

Audi has once again teamed up with Marvel Studios for the latest installment of the Iron Man franchise. The upcoming big screen superhero, played by who else but the great Robert Downey Jr., will be seen behind the wheel of the all-electric R8-etron.

With cars like the A8, S5, R8 and Q7 having played supporting roles in the first and second installments, the German carmaker returns as Iron Man’s vehicle of choice with the upcoming flick. Oscar winner Gwyneth Paltrow also returns as Virginia “Pepper” Potts, who drives an S7 Sportback.    

“Audi is excited to once again showcase the brand’s cutting edge technology and sleek design with the Audi R8 e-tron in Marvel’s Iron Man 3,” said Loren Angelo, General Manager of Brand Marketing for Audi of America. “This is a strategic collaboration for us. Similar to the position of the R8 as an innovation leader, Iron Man’s character consistently evolves throughout the trilogy as he masterminds new trends in technology and engineering.”