JLR plans to build a crossover model under Jaguar brand to expand line-up
Last Updated at
- 12:23 pm, March 12, 2012
The Jaguar branded crossover could be one of the 40 new products that are planned for the next five years.
Tata-owned Jaguar Land Rover is exploring the possibility of expanding its line up beyond luxury cars and is mulling to build a crossover vehicle under the Jaguar marquee in the future.
Jaguar Land Rover introduced the all-new station wagon Jaguar Sportbrake XF at the 2012 Geneva Motor Show this month that evoked some strong response from the audience and this has encouraged the company to toy with the idea of Jaguar model, which will be a mix between a sedan and a sports utility vehicle (SUV.)
"A crossover may be relative possibility. There is also certain DNA in Jaguar, which now channelizes a kind of crossover vehicle in terms of drivability, agility and that would not be a disharmony to the overall brand." Jaguar Land Rover chief executive officer Ralf Speth said in a statement. He further categorically added that the company will not deliver an SUV from Jaguar.
"We have lot of opportunities with Jaguar. If you see our product portfolio right now. it is very limited. So we have opportunity to grow. We are very ambitious and we invest a lot." Speth added.
The company will give an official announcement about it's crossover plans when the project reached a certain level of maturity. "We want to talk upon vehicles only when they reach a certain development stage, because then that makes sense." Speth said.
The Jaguar branded crossover could be one of the 40 new products that the company has planned for the next five years. You might be surprised but the Range Rover Sport is based on the Jaguar Sportbrake XF and therefore we certainly do not underestimate the abilities of Jaguar to come up with a robust crossover in the future.
First Published on 12:23 pm, March 12, 2012
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