Mahindra enters Kenyan market with its XUV500, Scorpio and the pick up range
Last Updated at
- 12:57 pm, July 06, 2012
M&M's international range of utility vehicles and pick-ups will be offered in Kenya via Xylon Motors.
Mahindra & Mahindra Ltd has today forayed into the Kenyan market with its international range of utility vehicles and pick-ups, which includes the hot-selling Mahindra XUV500, the Scorpio SUV, the Genio Pick-up and the Maxximo mini-truck.
The company has appointed Simba Corporation as the sole dealer for Mahindra vehicles in Kenya that will trade under Xylon Motors and offer full range of Mahindra vehicles in the country. The dealership will also provide complete servicing facilities, testing and an extensive after sales department supplying parts and accessories.
“We are delighted to expand our presence in Kenya, which is a strategic market for us within the African continent. Our range of utility vehicles and pick ups have carved a distinct niche for themselves in markets across the world including Europe, South Africa, Egypt, South and Central America and Australia and I’m sure Kenya will be no exception." said Sanjay Jadhav, senior general manager, exports, Africa & Middle East, Mahindra & Mahindra Ltd.
"The Mahindra XUV500 is a world class SUV offering an unbeatable combination of aspirational styling, advanced technology and safety features, comfort and convenience and is sure to find favour with customers in Kenya," Jadhav added.
Mahindra has a strategic intent and focus for the African continent where it already has a significant presence in automobiles, IT, tractors and energy. The company’s African footprint extends to Egypt, Algeria, Morocco, Tunisia, Ghana, Nigeria, Sudan and South Africa where it has a JV, Mahindra South Africa.
First Published on 12:57 pm, July 06, 2012
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