Maruti Suzuki receives 45,000 bookings for the Ertiga
Last Updated at
- 01:15 pm, July 01, 2012
The carmaker is looking to quickly ramp up the production of the compact MPV in order to meet the rapidly rising demand.
India’s first ever compact MPV, the Ertiga has managed to create yet another success story for the country’s largest carmaker. In the past, over 10,000 units had been booked within first 5 days of the launch and it can be safely said that the strong sales performance was not just because of all the initial hype. In fact, the Ertiga, aptly called as LUV (Life Utility Vehicle), has received 45,000 bookings in about 2 months after going on sale and the waiting period for the top-end diesel version has been stretched to as far as March 2013.
Of all the sales, more than 70 per cent of the total bookings are for the diesel versions, while the petrol version is being bought mainly for commercial usage.The seven seater MPV has been well received by both the families and the fleet operators not only due to its modern car-like dynamics, space efficient cabin and utility but more importantly, also because of the highly competitive pricing.
The Ertiga has been a hit overseas too; in Indonesia, the MPV recorded over 12,000 bookings within weeks of its launch. Currently it is been built at Maruti Suzuki’s Gurgaon facility, but the company is looking at other options to quickly ramp up production, since CKD units (Completely-Knocked Down) of the petrol-powered Ertiga are exported to Indonesia where it seems that demand has been rising rapidly by the day.
First Published on 01:15 pm, July 01, 2012
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