Mercedes-Benz India eyeing sub-20 lakh segment; plans to launch A-Class

After losing out the top spot to Audi India in the premium car segment, Mercedes Benz is looking to claw back its share with a slew of entry-level luxury models. The German carmaker has revealed that it’s looking to introduce sub-Rs 20 lakh models to cash in on the growing popularity of entry-level cars from a number of premium brands.  

Now with Audi and BMW having picked up a significant chunk of market share with cars like the X1 and the Q3, Mercedes-Benz recently introduced the all-new B-Class in India and now, in a bid to fully exploit the up-and-coming segment, the company has said that it will also bring the new A-Class next year, followed by an SUV based on the new MFA architecture.           

Mercedes-Benz India Managing Director and CEO, Mr. Peter Honegg says that the brand’s aim is to get back to top position globally by 2020 but in India, the company is looking for big numbers much ahead of it. In the next four years, Mercedes will have the entire range of premium products here in India.