One-millionth Land Rover Discovery Built

Land Rover has built its one-millionth unit of the Land Rover Discovery at it's Solihul plant and to mark this impressive feat, the Discovery is being sent off on a very long road trip expedition that also has a special fundraising mission to accomplish.

In Land Rover's most ambitious fundraising project ever, the expedition aims at raising one million dollars for the International Federation of the Red Crescent Societies (IFRC.) The 50-day long expedition will start from Birmingham, UK and clock over 12,800km across 13 country and  will finally conclude in Beijing in China, just before the Beijing Motor Show kicks off in April.

The Land Rover Discovery road trip has been officially christened as the 2012 “Journey to Discovery” and follows the footsteps of the 1955 “First Overland Expedition” where a team of Land Rover engineers drove a Defender from Birmingham to Beijing. 

The 2012 Journey to Discovery has roped in some of the renowned explorers such as Bear Grylls, Sir Ranulph and Ray Mears to launch the epic expedition.