Suzuki Ertiga launched in Indonesia, as bookings continue to rise in India
Last Updated at
- 10:21 am, April 24, 2012
Indonesia is the second market for the Ertiga after India; Australia and Europe aren’t on the cards yet.
The Maruti Suzuki Ertiga, which was launched on April 12, 2012 in India, had amassed a massive 12,000 bookings within a week of its launch. While the bookings continue to rise with every passing day, the people carrier from Maruti Suzuki aims to increase its footprint by entering other markets as well.
After India, the Ertiga has now made its way into Indonesia through Suzuki Indomobil Motor (SIM), since Indonesia is a big market for such people carriers. In fact, MPVs to Indonesia are what small cars are to India – commanding over 60% of the total car sales in the country. Suzuki however did not have a presence in this booming segment in Indonesia and therefore it has some big plans with the Ertiga. We are told that SIM will target a sale o over 50,000 units of the Ertiga in the first year itself. To keep the costs competitive, the Ertiga won’t be imported from India, but instead will be locally produced by SIM in Indonesia.
In one of our latest conversations with Maruti Suzuki, we were told that Suzuki will look at other markets in the South East Asian region to market and sell the Ertiga as the demand for such a vehicle is quite high. However, Australia and the European markets, which have already shown interest in a low-cost MPV like the Ertiga, aren’t being considered at the moment.
First Published on 10:21 am, April 24, 2012
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