Tata Motors drives into Indonesia; sets up Jakarta-based subsidiary unit
Last Updated at
- 04:33 pm, September 11, 2012
With commercial launch slated to begin next year, the carmaker is also looking to set up a manufacturing base.
In the coming months, Tata Motors badged vehicles will be seen on the streets of Indonesia, one of the largest automobile markets in the whole of Southeast Asia. After having announced its entry into both passenger and commercial vehicle markets, the company has set up a wholly owned Jakarta-based subsidiary in the name of Tata Motors Indonesia.
As per Tata Motors’ research, the customer needs and working conditions are very similar to those in India, which is why the company is looking to make a strong impact in the growing Indonesian market. With commercial launch of the products slated to begin in 2013, the carmaker is busy making extensive preparations for the big launch.
If we go by the company’s timeline, by the time of the launch in somewhere around 2013, Tata Motors Indonesia will have about 10 to 15 dealers nationwide, offering sales, service and spare parts. In the next three years, the company plans to set up a network of about 60 dealers, 100 workshops and about 300 more spare parts retailers across the whole Indonesia.
Aside from the expansion in terms of dealer network and after sales service, Tata Motors is also evaluating options for setting up a manufacturing base in Indonesia for which significant investments are also been planned.
First Published on 04:33 pm, September 11, 2012
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