Tata Motors kicks off "Nano: Art in Motion" campaign

Tata Motors today have launched the 'Nano: Art in Motion' campaign wherein well-known artists will work their magic on the Tata Nano car as its canvas. The inaugural Nano Art Car under the special campaign will be painted by renowned artist, Ms Sangeeta Babani who will start the work of transformation on the car from September 14-16, 2012 at the Palladium Courtyard of the High Street Phoenix in Mumbai.

Excited about painting on the Tata Nano, Ms Sangeeta Babani plans to interpret the theme of celebration using her signature blend of realism and abstractionism, set to the vibrant color palette for which her art is known to follow. She will be assisted by Mr. Anil Dingankar, a young and upcoming artist. 

Once painted, the colourful Tata Nano will tour the city during the upcoming Ganesh Chaturthi festivity, visiting pandals and popular Mumbai destinations. Besides the pandals, the colorful Nano will also visit orphanage homes and schools. 

Launching 'Nano: Art in Motion', Ms Delna Avari, head of Nano Product Group, Tata Motors said, “The Tata Nano is a true innovation and a fun car, and art is all about having fun with colors, creativity and personal expression. Through this initiative, we are marrying art and utility to showcase a series of Tata Nanos’, which will be embellished with varying theme-based imagery, further accentuating the brand’s personality as a potent personal symbol. The first art car will focus around the theme of celebration. We are delighted to have Ms. Sangeeta Babani as part of the kickoff to this exciting new series.”