Tata Nano merchandise online store launched on Ebay
Last Updated at
- 02:03 pm, August 17, 2012
With just few clicks, you can buy Nano memorabilia such as dry-fit shirts, pen-drives, scale models, watches etc. via the online store.
In an industry firsts, Tata Nano has launched the 'Nano merchandise online store' on the popular e-commerce portal, Ebay.in.
The online merchandise store will offer on sale Nano branded Titan watched and dry-fit T-shirts for men and women, Nano-shaped pen drives, mouse, scale models, caps, key-chains and such many more collectibles.
Tata Nano will also conduct an online poll, wherein Tata Nano fans can vote for his/her favorite merchandise online and also stand a chance to win the same.
Launching the online store, Ms Delna Avari, head of Nano Product Group, Tata Motors, said, “The DNA of Tata Nano is ‘never-thought-of-before’ and that will continue to reflect in our marketing initiatives as well. The Tata Nano brand is very active online. It was one of the first cars in India to be booked online, and today, the Tata Nano Facebook page has a fan base of over 1.6 million. With this launch, the Tata Nano takes its online marketing initiatives to the next level.
“The Tata Nano is a personal mobility option, appealing to everyone, irrespective of age, gender, economic strata, and geography. Ebay has a good reach in metros, tier I and II cities and this collaboration will help us reach out to Nano fans, spread across the country.”
First Published on 02:02 pm, August 17, 2012
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