Tata Nano's 'Social Road Trip' concludes
Last Updated at
- 05:37 pm, July 04, 2012
Watch the final episodes of the Nano Drive on 5th and 12th July 2012 at 8PM on MTV.
Tata Motors had launched the country's first-ever Social Road Trip, Nano Drive with MTV to mark the company's feat of garnering over 1million fan base on Facebook. Tata Nano partnered with music channel, MTV India to create a unique driving experience and to leverage the online medium to treat travel enthusiasts with a 20-day, over 20,000km Nano Drive, covering the length and breadth of the country.
It all started with the call for entries to register for the drive on MTV India's Facebook page, where over 1,50,000 people signed up. Tata Motors, MTV and Nano fans together then went on to select the 4 teams, comprising of 4 members who represented the 4 zones of the country - North, East, West and South. The four teams were led by VJ Rhea, VJ Jose, VJ Bani and VJ Nikhil respectively from MTV.
The four teams were to drive through 4 different routes in 20 days in a Tata Nano, while overcoming obstacles, tasks and gradually moving up the ladder. The teams also had to earn the money to cover their drive and were awarded points based on their performance during the allotted tasks.
The Nano Drive, which was flagged off on 28 May 2012, with the four teams beginning their journey from 4 different cities - Delhi, Chennai, Guwahati and Ahmedabad - concluded on the 17 June 2012, where Team North were declared as the overall winners. All the four members from the Team North will be awarded with a brand new Tata Nano.
The final episodes of the Tata Nano Drive will be featured on the 5th and 12th July 2012 at 8PM on MTV.
First Published on 05:37 pm, July 04, 2012
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