Volkswagen India's top marketing group calls it quits as car sales dip

The past few months have been fairly rough on the car industry as carmakers battle declining sales. Several manufactures now believe that the annual growth for this year will be far less than the expected figure.

Unfortunately, for Volkswagen India, things have a taken a turn for the worse as their topmost marketing team (considered amongst one of the best in the auto industry) has quit. Volkswagen’s top marketing officials; Neeraj Garg, director of VW’s passenger cars division and the man in charge for the company’s six car brands in India, has decided to move on. Meanwhile, head of sales for India, Sandeep Mandrekar has also decided to quit. 

Having gone through such a big setback, the company’s newly elected CEO, Mr. Gerry Dorizas is now considering to appoint marketing employees from Maruti Suzuki to revive their aim of achieving 10 per cent market share in India by the next couple of years.  

The company has offered Garg’s post to Maruti Suzuki CGM (marketing), Shashank Srivastava though nothing has been confirmed on that front as of yet. "I don't have anything to say and would like to reserve my comments," Mr. Srivastava said. Former sales head Mr. Sandeep Mandrekar’s position will be taken over by Pankaj Sharma, who was earlier working as general manager in Maruti's True Value business. It has also been said that some other senior executives have also decided to call it quits.

Source: The Economic Times