Volvo partners with Lakme Fashion Week; will play host to the event

Volvo has been announced as the Official Car Partner for the 2012 Lakme Fashion Week which will be held from 3rd to 7th August this year. Partnering up with such a prestigious event, Volvo will display its range of cars using the Fashion Week as a platform to exhibit its unique design and top-level technology and safety. 

The brand will also be charged with the task of providing transportation services to the event officials and the participants.      

Commenting on this foray, Mr. Tomas Ernberg, Managing Director, Volvo Auto India said, “Our synergies with Lakme Fashion Week reflects our common understanding of people and our endeavour to offer them products that are stylish, sophisticated yet personal. In keeping with our philosophy of “Designed Around You”, Volvo Cars will showcase fashion through a completely new prism – through the eyes of a fashion icon.”