Tata Indica eV2 LX - Design Review
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Design Review of Tata Indica eV2 LX
Last Updated at 11:37 am, May 20, 2013Rating :
Tata sticks to the Indica’s successful design and adds subtle tweaks
After adding the ‘e’ prefix to its Indigo CS, Tata bragged about the resultant Indigo eCS by calling it one of the most fuel efficient sedans that one could buy. Now, Tata’s bread-and-butter hatchback, the Indica, has undergone a similar treatment with the introduction of the ‘eV2’. With tons of advertisements being flagged across everything from public buses to freeway hoardings, the Indica eV2 has suddenly become a well-known name. So deep has been the effect of Tata’s marketing, that every other person in office wants to know more about the eV2. Thanks to Tata’s claims and ARAI’s certification, a new derivative of the fabled ‘kitna deti hai (how much does she return)’ query has now erupted – ‘kya ye wakayi 25 kmpl deti hai (does she really return 25 kmpl)?’. So there I had it – the most important question for this review...
At first glance there is nothing strikingly new about the Tata India eV2 diesel. Tata has stuck to its successful design that was penned by the IDeA Labs over a decade ago. The silhouette, the layout and even the stance still appear similar to the Indica we are familiar with. However, to give the design a breath of fresh air, Tata has added subtle design tweaks to the equation. First up is the new grille. Tata has finally traded in the smiley grille for a more mature looking moustache with chrome garnish gracing the upper seam and grille slats on the top end model. The Indica eV2 also gets fog lamp inserts on the base and mid variant while the top end model gets both front and rear fog lights.
The tailgate too remains the same as the old Indica with the familiarly long stacked taillights and roof-mounted brake lamp. The bumpers are body coloured across all variants however, the ORVM housing and door handles get the body paint only on the top-end model. The side profile looks fresh even without any changes to the design, thanks to the funky graphics that the eV2 comes with. While the diesel version gets clusters of squares and rectangles as its vinyl graphics treatment, the petrol version gets the more serious stripe vinyl with the ‘XETA’ lettering. Adding appeal to these graphics is the choice of new youthful body colours that Tata is offering the eV2 in - Apple Green, Neo Orange, Arctic Silver and Mint White. The top-end model also comes with alloy wheels which are sure to attract some extra attention. Overall, the Indica eV2 still looks like an Indica, albeit with a more youthful stance to attract the younger generation of the working class.
First Published on 06:38 pm, April 29, 2011