We were a little curious to know more about the campaign, so shot a few questions to Nissan and this is what they had to say.
1. Since it is a brand promo activity, why was only the Micra chosen for the stunts - why not the entire line-up?
A: We Chose Micra because it exemplifies the youth, vigor and energy. The Micra has mass appeal among the young and mobile population of India and was the ideal choice for the Nissan New Star of India Campaign. The fact that this campaign has to be run on an online platform like Facebook made its connect very well with the youth and mobile population in India.
Youth Icon Ranbir Kapoor being the brand ambassador of Micra suited well for the campaign. It was a fantastic line up of Ranbir, Micra and Facebook.