July is the month when the warm sands of Miami beach turn into a fashion runway every year for the annual Mercedes Benz Fashion Week Swim event, which descends on the beautiful South beaches of Florida.

 

The swimwear industry's most anticipated event took place as usual at the The Raleigh Hotel - the official host of Mercedes Benz Fashion Week Swim, providing a picture perfect backdrop with its understated elegance and art-deco grandeur. The very popular and favorite hotel pool, which has been named as one of the sexiest pools in America was tuned into a catwalk and social scene for some of the world's biggest models, editors, photographers and fashion fans.

Mercedes Benz Fashion Week Swim 2013

The week long event that got under way on 19 July with a packed schedule of culinary treats, champagne, stunning cars, sizzling models, makeovers by Mary Kay and alcohol infused cup cakes among others concluded on 23 July. 

 

And now, while the organizers are packing up the tents, the models are getting on planes and fashion elites are coming out of their hangovers, we bring you a video presantation of the event (above) as well as some of the stunning snaps from the event (on the following pages.)

 

Please, do feel free to ogle.

Mercedes Benz Fashion Week Swim 2013

Keeping the venue and the folks warm, were the sizzling models that showcased swimwear collections from over 30 international designers that flocked from across the globe.

Mercedes Benz Fashion Week Swim 2013

Apart from gorgeous super models walking up and down the ramp, standing out as one of the hottest models of the 2013 season was the all-new 2013 SL63 AMG Roadster that made its public debut in the United States at the Swim show event.

Mercedes Benz Fashion Week Swim 2013

The SL63 AMG featured an ultra-premium diamond white exterior with a red and black colour-blocking luxe leather interior and hand sewn cross-stitching as well as a carbon fibre trim. The 19 inch AMG triple 5-spoke wheels with silver brake calipers and panorama sunroof easily made this model the most eye-catching fashion statement to roll down Ocean Drive. 

Mercedes Benz Fashion Week Swim 2013

The SL63 AMG was joined by the family of Mercedes Benz roadsters including the SL550, SLK55 AMG and the SLS AMG Roadster, which were displayed at the venue throughout the Fashion Week.