The new X3 will be available in two variants priced at INR 44.9 lakh and INR 49.9 lakh (ex-showroom). It is equipped with various luxury features, including the eight-speed automatic transmission with cruise control.
The company had first launched the X3 model in 2003, followed by an updated version in 2011. The model launched today is the third generation of the SUV.
Commenting on the future launches, Sahr said the company would launch the M3 sedan, M4 Coupe and the M5 sedan in 2014.
Taking a further step in sustainable mobility, BMW India will also introduces hybrid car i8 in 2014, he added.
The company also plans to expand dealer network in the country by 2015 end by taking the overall number to 50 from 37 currently.
BMW India, which is wholly-owned subsidiary of the Germany's BMW Group, currently produces various vehicles at its Chennai facility including the 1 Series, 3 Series, X1 and X3.