Honda, it seems, is heading towards a new design direction as the brand has just introduced its new "EXCITING H DESIGN!!!" design language.
The oddly named design language will make its way into all future Honda models. The company says it will “promote a more unique character and stronger presence around the world”. The three exclamation marks in "EXCITING H DESIGN!!!" represent three design factors, namely High Tech, High Tension and High Touch.
Honda aims to introduce more unique and exciting designs by incorporating the three aforesaid factors. This new design language (already seen in the all-new Jazz launched recently in Japan) will make its way into all future Honda models.