The Maruti Ciaz was spotted during the shoot of its first TV commercial at Madhavpur in Gujarat. Ranveer Singh being the brand ambassador for Maruti Ciaz, the TV commercial will showcase a brown color, top model of Ciaz. Maruti Suzuki India is using #CoolCatsInTown to promote the new sedan. The Ciaz is expected to launch in the September 2014 and will consider as the replacement of SX4, while, Maruti has announced that the bookings of Ciaz are likely to begin very soon. The Ciaz is expected to be priced in the range of INR 7.5 lakh to INR 10.5 lakh and can give a tough competition to other cars like, Hyundai Verna, Honda City, VW Vento, Nissan Sunny, Fiat Linea and Renault Scala in the same segment.