Competition is severely on the rise at the premium end of the Japanese auto industry. The ever-increasing demand for high-end luxury cars has prompted Nissan to announce plans to introduce Infiniti brand in Japan.
According to Japanese business daily Nikkei, Nissan will sell its Infiniti range of cars in its home turf, to cash in on the growing demand for premium cars and to compete with German luxury brands such as BMW.
To begin with, the company will be offering the Q50 luxury sports sedan which was unveiled earlier during the year. The car, however, will be rebadged to Skyline for the local market and will be built at a factory in Tochigi Prefecture. Nissan will be using its existing dealer network to sell the new Infiniti lineup of cars, with no plans to set up an exclusive sales network for now, says the report.