Online sales now play a fairly important role in India’s retail sales, for everything from stationary to big screen televisions and the like. What’s more? A huge chunk of car buying decisions are made online with buyers researching their desired purchases using the internet.
Nissan clearly finds the internet as a logical medium for selling cars. Which is why the brand has announced it will sell cars online in India and make its range of cars available for purchase using the internet.
Buyers will be able to book their cars by making payments through an online gateway by credit card. The car will then be delivered to the customer by their nearest Nissan dealership when ready.
Mr. Nitish Tipnis, Director - Marketing, Hover Automotive India (Nissan’s National Sales Company) said, "Today most car buyers go online before making a decision so using the internet is a logical extension of the purchase cycle. At Nissan, we are putting in place suitable payment gateways with the help of specific car portals to ensure timely delivery and service at the time of purchase. The objective is to simplify the purchase cycle and delight the customer by making the entire sales journey quicker and more efficient with no compromise on service.”
Mr. Tipnis adds, “The e-commerce consumer is the most evolved user online. They prioritise saving time through digital channels, so it’s important we evolve our purchase model to reflect and accommodate the change in buying patterns. We will therefore offer the convenience of online booking coupled with attractive deals.”