Dodge is running a rather unique contest for its flagship sportscars, the Viper. The Viper's configurator current lists a shade of blue that reads 'No Name Blue' and the carmaker wants Viper fans to do the christening for it. The contest winner will earn a trip to the 2014 Rolex 24 Hours of Daytona at Daytona International Speedway.
“The SRT Viper Color Contest gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said SRT boss Ralph Gilles. “This contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”
The contest details can be found at http://www.drivesrt.com/colorcontest