Mahindra and Mahindra is an Indian success story that needs no introduction. In one form or the other the company has managed to be relevant in the Indian automobile sector over the years. It has been into two wheeler manufacturing, four wheeler manufacturing, military automobiles and even trucks and heavy duty equipment.
What started off as a steel trading company based out of Ludhiana in 1945 eventually expanded to selling large MUVs such as Willys Jeep. This inspired it to create its very own Mahindra MM540 that was extensively used by the Military over the years for its robust appeal, easy usability and impressive off road performance.
Mahindra didn’t wait to brand this vehicle properly and launched the Mahindra Thar. A vehicle that is a refined version of the earlier MM540. Although other vehicles entered the same category over the years, Mahindra Thar still maintains a special stature in the customer’s mindset. Mahindra didn’t look back after the success of Thar and encased it by making more urban customer centric vehicle breed such as the Mahindra Scorpio, Mahindra Bolero, Mahindra Xylo, Mahindra XUV500 and the recent Mahindra Quanto.
Mahindra Verito is a result of its collaboration with Renault. The vehicle was a hit but it was essentially used by Meru Cabs as it was spacious, comfortable and relatively performance oriented. The company then went on to try out the electric car market by acquiring the start up, Reva Cars and rebranding it as Mahindra e20. The recent introduction of Mahindra KUV100 just goes to show the company’s intent which is to capture demand of primarily the SUV and MUV segment in the country.