Maruti Suzuki is to cars what Bajaj was to bikes. With the ubiquitous scooters with the name Bajaj Chetak, the company ruled the market and similarly, the Indian brand, Maruti in association with the Japanese maker, Suzuki created the widely revered, unanimously admired and heavily relied company, Maruti Suzuki. The company was nothing less than a marvel. It had all the right ingredients. It knew the in and out of Indian market and in categories that it didn’t, it at least had enough resources to access these comfortably, more comfortably than the western counterparts. But unlike most domestic makers, Maruti Suzuki did not put its energies into becoming an international car manufacturer. It captured nearly 50% of Indian market and whatever efforts are being made are done so to keep that number intact.
The story began with the launch of Maruti 800 into the Indian market that was filled with either Hindustan Ambassador or the Premier Padmini. Although Government had a considerable stake in the initial days, currently it is privately owned. The company produced some classics such as Maruti 800, Maruti Zen, Maruti Alto, Wagon R, Esteem, Swift, Baleno, Vitara, Omni minivan and many more. The one strong point that set Maruti aside is its enormous after sales network. Maruti, served the entire length and breadth spread across the country to offer after sales service in the remotest of villages. This gave a never before heard of versatility without the consumers having to worry about mechanics and spare parts. Another success was due to the quality. The vehicles looked good and also had a strong enough build to make the entire experience pleasurable. Maruti became the everyday man’s car and it claimed attention as such. It however also came in as a curse to Maruti since it couldn’t foray into the luxury vehicle segment because of the set perception about Maruti being an affordable automaker. However with the launch of S- Cross and other top end variants, Maruti is indeed picking up with its western counterparts to become a force to be reckoned with in India.