Skoda Auto has an interesting log and an even interesting legacy. One of the few to come out of the Czech Republic, Skoda is also one of the oldest being launched in 1895. The brand forms the group of 5 companies without going defunct alongside Daimler, Opel and Peugeot among others. Like others, Skoda’s automobile pursuits too rooted from bicycle manufacturing, which back in the day was the real deal. Post World War-I however is when Skoda entered truck manufacturing. The company went on to become one of the largest industrial powers in Europe and an uncrowned largest one in Czechoslovakia. Post World War-II, Skoda upped its game with car manufacturing and launched some impressive cars such as Skoda 1101 Tudor Roadster, Skoda Octavia Super.
But things weren’t all rosy for the company and post communism’s fall, the government was open to including foreign investments into the country to help businesses thrive and in one such effort, 30% of Skoda’s share was transferred to the then star, Volkswagen Group. This helped the company have some international foothold. However the real game changer happened in 2010 when the company unveiled its concept Octavia Green E Line at the 2010 Paris Motor Show. This proved to the world once again that the company is still aggressive in terms of innovation and design excellence.
India in particular did associate Skoda to innovative design and elegant category as a whole. The cars like Skoda Rapid, Skoda Octavia, Skoda Superb did decent numbers in the market. Although Skoda Yeti is an acquired taste probably because people either loved it or hated it. With Skoda Fabia and Skoda Citigo entering the market in the near future, it is clear that Skoda is here to stay and here to deliver some of the finest automobiles out of the Czech Republic.