SsangYong is the other thing that entered Indian automobile market from South Korea and really made a distinction for itself after Hyundai. The company had some interesting four wheelers to offer and is the fourth largest South Korean based automobile manufacturer. What is even more interesting is the fact that the company was acquired by Mahindra and Mahindra Limited, thereby brining another international sweetheart back to India, putting it in the league of Jaguar, Land Rover among others. SsangYong, translated to Double Dragons started in 1954 and ever since then has dabbled around the automobile market as a whole with everything ranging from Fire trucks to the consumer cars.
The company has always been open to partnerships with a direct link to the western market. It built jeeps, trucks and buses for the US army, went on to acquire a speciality car maker based out of UK, the Panther Westwings. Its technological partnership with Daimler Benz probably helped the company enhance its technical prowess and the fact that the partnership resulted in the sleek SUV SsangYong Musso is just the icing on top for the company.
Post this, the company also partnered with Daewoo Motors, now Tata Daewoo and later even had 51 percent of its stake in the hands of SAIC. In what would be a rare event in automobile universe, SsangYong openly expressed its interest in being acquired by foreign automobile manufacturers and it did it by releasing a statement as well. After scrutiny, Mahindra was indeed chosen as the preferred bidder and thereby acquired by the later. Post the acquisition, Mahindra decided to position SsangYong as a luxury SUV and not just another tough four wheeler. In an attempt to achieve the same, Mahindra SsangYong Rexton was released in the market and it did receive a warm response. The company is scheduled to increase this line up with the Mahindra SsangYong Tivoli and the Mahindra SsangYong Korando in coming the time.